Brand Identity Built for Recognition
A distinctive logo, color palette, typography, and practical guidelines—from your storefront sign to a customer’s phone.
Lexington, Kentucky · Built to stand out
Graphic Design.
Lexington, KY.
A sharper brand. A website that makes sense. Marketing that looks like you. Grim Grin brings it together for Lexington businesses—with Kentucky roots and a point of view.
Lexington Businesses Deserve Distinctive Design
Your business has its own character. Your design should make it obvious.
From an independent shop downtown to a growing professional practice, the challenge is the same: give people a clear reason to notice, trust, and choose you. We connect brand identity, web design, social creative, and print around that reason.
Grim Grin Graphics is based in nearby Versailles and serves Lexington and Central Kentucky. You work with a Kentucky design partner who can carry the same visual system from your storefront materials to your next website launch.
Serving Lexington and Central Kentucky. Based in Versailles. Available nationwide through remote collaboration.
One Brand Across Every Touchpoint
Websites Built to Drive Action
Responsive websites that explain what you do, show why it matters, and make the next call or inquiry straightforward.
Social Creative With Staying Power
Campaign graphics, reusable content systems, and paid-ad creative that still look like the same brand.
Print Design Beyond the Screen
Menus, business cards, event collateral, brochures, and signage artwork prepared for professional production.
Presentations That Make Ideas Matter
Pitch decks and presentation systems that organize the message and give the room something worth watching.
Packaging That Carries Your Brand
Packaging, product visuals, and campaign assets designed as one deliberate launch—not a pile of unrelated files.
Local Businesses With Bigger Ideas
Lexington has room for independent voices. Give yours a visual identity that holds together.
Opening a restaurant or refreshing a menu? Building a professional-services website? Introducing an equine business, a retail brand, or a community event? Each needs a different approach to the same fundamentals: clarity, consistency, and credibility.
We design around your audience and the places they meet your business—online, across a counter, at an event, or in print. Start with one problem; build a connected system as your needs grow.
The Lexington connection
UK Roots With
Independent Spirit
Lexington is part of my story.
I’m Troy Knight, owner and creative director of Grim Grin Graphics. I studied at the University of Kentucky, and that connection to Lexington is part of what I bring to the work.
Today, I help businesses turn their own story into a clear, distinctive visual identity—from the first brand decision to the website and materials people actually use.
Meet the designer behind Grim Grin →Selected Work With Real Purpose
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From First Conversation to Delivery
Start With the Real Problem
Start with the business goal, the audience, and what is already working—or clearly is not.
Define the Work Before Designing
Turn the problem into a defined plan, deliverables, timeline, and quote before production begins.
Build the Right Visual System
Create the connected system, review it in context, and refine the work against the original goal.
Deliver Files Ready for Action
Hand over approved files and practical guidance. Ongoing support is scoped separately when needed.
Lexington, Find Your Next Move
Book a free 30-minute design audit over Zoom. Bring your website, logo, or marketing materials. We’ll spot the biggest clarity or consistency issue, answer your questions, and prioritize your next one to three actions. Recommendations are verbal; paid design work is scoped separately.
Prefer to call? New inquiries: (859) 414-6559
Your Design Questions, Answered Clearly
Do You Serve Lexington Businesses?
Yes. We serve Lexington and Central Kentucky from our base in nearby Versailles. The free 30-minute design audit is held over Zoom; any on-site project needs are discussed and scoped separately.
Which Design Services Are Available?
Brand identity, logos, websites, social media graphics, print collateral, presentations, packaging, and campaign creative can be planned as one connected system. See the full graphic design services page for the broader scope.
Can You Handle Website and Print?
Yes. Website and print design can be scoped together so the message, hierarchy, and visual system remain consistent. Physical production or installation is only included when it appears in the approved project scope.
Can We Work Together Remotely?
The free design audit is held over Zoom. Project delivery can be handled remotely; any on-site need is discussed and scoped case by case before work begins.
What Does the Audit Include?
Bring selected existing materials to a live 30-minute Zoom conversation. We identify the biggest clarity, consistency, credibility, or usability issue and rank the next one to three actions. Recommendations are verbal; design production and a written report are not included.
Can You Improve Existing Designs?
Yes. A project can improve, extend, or rebuild an existing system. The first step is determining what is worth keeping and what is creating friction.
How Much Will Design Cost?
Cost depends on the problem, deliverables, timeline, and production needs. Grim Grin Graphics defines the scope and quote before paid work begins. Current public starting points are available on the pricing page.