About Grim Grin Graphics

We Are Grim Grin Graphics.

Grim Grin Graphics is a graphic design and digital marketing studio built on one belief: your brand should work as hard as you do. We combine agency-trained craft with small-business hustle — strategic thinking, sharp execution, and a direct line to the designer actually making your work.

Where We Come From

The Story Behind the Work.

Grim Grin Graphics started from a simple frustration — too many businesses were paying for design that looked fine but did nothing. No strategy, no consistency, no results. We built GGG to do the opposite: design where every logo, page, post, and deck has a job and does it.

The hustle came first. Troy freelanced for four years to put himself through college — real clients, real deadlines, real budgets — long before GGG had a name. That is where the work ethic behind the studio was built. Today Grim Grin Graphics is based in Lexington, Kentucky — a hometown graphic design studio for Bluegrass small businesses, and a remote partner for clients nationwide.

We started with the belief that great design is not just about aesthetics. It is about clarity. It is about strategy. It is about making sure every visual touchpoint is doing its job.

From brand identity and social media design to pitch decks, packaging, and full digital marketing campaigns — we build creative that is practical, polished, and built to perform.

The People Behind the Work

The Team.

Owner

Troy Knight

Owner & Creative Director

Troy Knight is the founder, owner, and Creative Director of Grim Grin Graphics — a multi-disciplinary designer with experience across brand identity, web design, 3D, social media creative, and integrated marketing campaigns. He has built visual systems, developed and launched websites, produced photorealistic 3D product mockups, and led digital marketing execution for brands across e-commerce, nonprofit, and community sectors — including agency work with Counsel of Marketers in California and campaign design touching organizations like Charity: Water. Every project is handled directly by Troy — no handoffs, no agency markup. When he is not building brands for clients, he is building worlds of his own — fan art, Blender animations, and personal projects, all made by hand, never AI.

Administration

Michael Parker

Office Administrator

Michael Parker serves as Office Administrator for Grim Grin Graphics, supporting client communication, email coordination, invoicing, scheduling, and internal organization. Clients may occasionally see him in Zoom meetings depending on the project or administrative needs.

Our Philosophy

Design should solve problems, not just look pretty.

Strategy and creativity are not opposites — they are the same thing done right.

Your brand deserves more than a template and a stock photo.

Consistency builds trust. Trust builds business.

Good design pays for itself.

Design and Marketing Under One Roof

What We Bring.

Most design firms hand you files and wish you luck. Most marketing agencies outsource the creative and hope it lands.

At Grim Grin Graphics, we do both — and we do them together.

From brand identity to paid ad creative to website design and content strategy, we handle the full picture so your brand stays consistent and your marketing actually performs.

Ready to Work With a Team That Gets It?

Let's talk about your brand, your goals, and what we can build together.

Start a Project